After hitting 100 millions followers on Twitter, Katy Perry set a record today. Openness has became the game for celebrities now a days and social network has made it possible than ever for artists to directly link and reach their fans.
Perry’s, ’I Kissed a Girl’, a biggest hit of 2008 , at once turned this California locals into one of the renowned names in music and ever since, she’s made it a goal to make herself engaging and accessible to millions of followers of her.
On the FORBES list of the 100 highest paid celebrities, Perry was ranked No. 95 this month, with $33 million in earnings. With the likes of Cover Girl, Claire’s and H&M, she earned 7 figure salaries from different endorsement contract, however she did not travel last year. As per the report, she just earned $25 millions to judge the upcoming “American Idol” reboot, more than any other judge on the show so far.
The 32 year old singer has allowed her fans into her world after joining Twitter in 2009 by sharing leading career milestones, both the highs and lows, with almost over a 1,000 images and videos and over 8, 500 Tweets. Also she announced her debut songs and videos on Twitter directly to her fans.
The biggest comment about Perry was the day of the Super Bowl 2015, the day the bang artistic phenomenon #LeftShark was born. And her Tweets were increased to 132000 Retweets. Her latest Tweet “Praying for everyone at @ArianaGrande’s show” following the suicide bombing at Grande’s Manchester concert, got 72,000 Retweets. The most Tweeted hashtags about Perry have included : #roar, #KatyCats, #Prism, #ChainedToTheRhythm, #Rise and #LoveKaty.
There is no clash in it as she gathered a huge following. She used the Twitter brilliantly as a platform both for networking as well as selling her stuffs. She is doing business smartly and understands the needs and wants of her fans. After the fall of her new album “Witness” prior this month, Perry live streamed her life ’Big Brother_ style for complete weekend, giving her audience unique and unedited access into her life. They were able to see her every move, including her sleeping and her intimate conversations. It happened in a house which she called “Witness Headquarters”. Cameras was placed in every room even in the bedroom. She use to confess every morning wherein she communicate with her fans around the world and answered their questions.
So many would feel this sort of accessibility uncomfortable but not Perry. This sort of accessibility allows audience to be connected with her and it’s working for the superstar. Ticket sales for her Album ”Witness” tour of 2017-18 are shooting up like anything. So, what next she is planning to do ? Whatever it it, her audience will actually find out first.