San Francisco : Google has declared that it will not scan the inboxes of Gmail free users for commercial embodiment at any point coming this year.

Google’s Senior Vice President for Google Cloud, Diane Greene, stated the company came to this conclusion as it “brings Gmail ads in line with how we personalize ads for other Google products”, Tech Crunch announced on Friday.

Google already doesn’t do this for business users who subscribe to its G Suite services, but until now, it routinely scanned the inboxes of its free users to better target ads for them. It then combined that information with everything else it knows about its users to build its advertising profiles for them.

Google earlier doesn’t do this business customers who sign up to its G Suite assistance, however as far as at present, it regularly scanned the inboxes of its free users to better goal commercial for them.

Xinhua news agency announced, “Consumer Gmail content will not be used or scanned for any ads rationalization” coming this year, the technology company based in Menlo Park, Northern California, stated in a posting on its website.

“Ads shown are based on users’ settings. Users can change those settings at any time, including disabling ads rationalization. G Suite will continue to be ad free,” the company said.

Gmail was introduced in 2004 as free, commercial-supported email service with over 1 billion customers all over the world accessible in 72 languages.

Google would continuously show commercials in Gmail, however it’s worth observing that given in what way the company already understands about all of its customers, it just might not want these extra indications from Gmail, Tech Crunch stated.


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