Having spent over 10 years in Hyderabad, Puja Singh moved back to Bokaro in Jharkhand after her marriage. Singh had been running a free clothing store which she had begun on an unassuming capital however needed to close the shop as she moved cities.
Singh never backpedaled to opening another physical store rather she picked to sell her products utilizing the well-known messaging app WhatsApp and social media platform Facebook, as a re-seller.
With the online retail market developing in the country, Indian ladies homemakers like Singh are progressively utilizing social media to exploit the ecommerce blast and reach clients. A report by consulting firm Zinnov imparted solely to TOI, says as many as of two million ladies homemakers are reselling different lifestyle and clothing product utilizing these two platform.
While e-commerce majors like Flipkart and Amazon hoard the spotlight with their transaction volumes, these homemakers by utilizing basic internet tools are timing business worth about $8-9 billion in gross sales which is anticipated to develop to anywhere between $48-60 billion in size by 2022, the Zinnov report pointed out.
Online re-sellers are regularly ladies homemakers (now and again with petite boutiques in past), unemployed men or even college students who utilize WhatsApp and Facebook to market their products in the wake of sourcing them from suppliers who ordinarily keep a greater stock of products. The re-sellers, then make 15-20% of order value as commission for selling these products.
Singh says she sells anywhere between 70-80 units of clothing each month and has figured out how to get buyers from outside her state utilizing the compass of WhatsApp. “As many as of 70% of my products are sold locally yet I am getting request demands from other Indian cities. In view of the underlying achievement, I plan to sell other categories too,” she says.
Much the same as Singh in Bokaro, Nidhi Jain in Jaipur, began her own retail business as a supplier utilizing these social media channels. “I used to take small requests from different suppliers to resell yet that has changed with my developing network bringing about higher sales. WhatsApp is for the most part utilized for payments, lodistics however the development of customer base and product discovery is to a great extent through Facebook,” Jain says.
Meesho, a Y Combinator startup, which sells tools to such ladies to help them begin their business through WhatsApp and Facebook says it’s banking on the mammoth open door this segment introduces here in India.
“We are not searching for revenues from this set of sellers. The way that such a market has been made as of now with two million dynamic re-sellers demonstrates the capability of the open door,” says Vidit Aatrey, CEO and founder of Meesho. The aggregate market for ladies re-sellers is expected to develop at 40-half every year for the following five years. This implies it would be more than 5% of India’s aggregate retail market, he asserts.
What’s helping the development of these re-sellers is the expanded use and access of Smartphones in level I cities which make up 50-60% of the market while level II and level III cities subsidize the rest. The greater part of these sellers right now utilize net banking alternatives and digital wallets for enabling payments as they contend with greater online commerce player which have an extent of payments choices for buyers. Taking a gander at the developing base do re-sellers WhatsApp has been investigating alternatives to begin its own particular payments platform in India.
“I have dependably been in Jaipur and used to work in an education institute. In spite of the fact that the occupation wasn’t awful, I would want to do work for myself. My business is developing which is the reason I’m planing to scale it up consistently,” Jain says.