The new areas of target of Apple is enhanced reality, which it spotted previously this month at its Worldwide Developers Conference. But how will Apple use AR, that includes using a display to cover digital objects onto the real world? A recent information from UBS Securities analyst Steven Milunovich raises few impressive possibilities about iPhone 8.
What AR can do Apple has already proved – by showing how to use an iPhone to cover an interactive game panel on a real table, for example. However Milunovich advised 10 extra applications for Apple’s AR play, involving some we’ve already seen come to life, such as games and retail. He also looks applications for job training, facial recognition, medical diagnoses and the capability to guide folks to security in emergency conditions, same as Google glass did to help firefighter locate the fastest fire escapes from a building.
Apple did not react at once to a request for comment on the report.
Joining different applications could also be helpful, Milunovich wrote. “Emergency first aid, a combination of remote healthcare and instantaneous education, could save lives. There are legal issues that would need to be overcome but seem solvable,” he said
In addition to it, Milunovich said, there could be scope for iGlass- that is Apple’s hold on a Google Glass-type headset. Could Apple succeed where Google failed? Improvement in headset technology, including few classic Apple model chops, could create the tools more attractive to the non-geek, Milunovich indicated.
The market for improved reality glasses is predicted to develop over the next many years. International Data Corp. expected this week that the retail for AR and Virtual reality will develop from 10 million headsets in 2016 to 100 million in 2021. The firm said, AR will be little behind VR, but analysts also said that many users will likely get introduced to the idea by their smartphones.
The devices for improved reality that Apple launched previously this month initiated a range of capabilities to planners and spotted the tech big attraction in the area, which Apple chief executive Tim Cook once said was “a big idea like the smartphone”. Milunovich said, Apple wants to influence with its 10th anniversary iPhone, and in a best-case scenario, a really creative iPhone would help the company recover its mantle for innovation.
However it could suffer a few violent competition. OnePlus announced its much-hyped OnePlus 5 on Tuesday morning, that games superior ability and Android purity at $479 (roughly Rs. 30,000). If the gossips are true, then it’s about half the price of next iPhone. It’s also way economical than iPhone 7 plus, which has the same display size of 5.5 inch and starts at $769 (roughly Rs. 50,000).
Miunovich said, by using Apple’s creative design techniques playing up the AR features for iPhone could be one way more push Apple to the beginning of the kit. The screen of the handset could become a tool for creating users more attentive of the extensive world instead of misleading them from it.
“[We] can picture the phone looking like a clear piece of glass when looking through the camera,” he said in the note. “Rather than staring down at a screen while we walk across the street or stand in line, we would be far more engaged with the world around us.”