To win India’s on demand streaming market, Amazon Prime Video persists its drive to protect local titles, its worldwide opponent may have hit the jackpot: Dangal.
In India, the Aamir Khan-starrer movie is now streaming on Netflix, not more than a month while the movie’s premiere on television.
The landing of Dangal on Netflix notices the opening of a major agreement that Aamir Khan Production and the California-based on demand streaming work have been searching for months. Much on this next.
Dangal was supposed to be shown last month on Netflix, but the film’s unexpected great success in China pushed the airing schedule on streaming service, as per two sources well known with the thing who desired anonymity as they are not entitled to distribute information in media.
It astonished so many people, Since its debut in the nation, Dangal took China by surprise crossing over $185 million (Rs. 1,194 crores) gross in seven weeks. It’s an exciting adventure for the movie, seeing the nearby country has shown little excitement in Bollywood movies earlier.
“The Chinese critics and film makers who have expressed surprise at the success of Dangal should update their outdated views of Bollywood movies, and reflect on Chinese audiences’ aloofness to Chinese movies, which are more like a speculative game nowadays since they are focused on celebrities for quick returns,” state-run news agency Xinhua wrote last month.
Based on a true story of a former wrestler who trains his daughters to follow his footsteps, this Hindi-language film , managed to entertain crowds in other international markets as well, which includes the United States, Australia and New Zealand.
Certainly , Dangal was a big hit in India as well, earned Rs. 100 crores in just 3 days and Rs. 375 crores in less than a month. As per the evaluation, the film did business of Rs. 542.34 crores in the country.
Netflix will entertain the turn up of Dangal, the first of most of Aamir Khan Production’s titles it is eyeing, as it has been very choosy about the type of local titles it needs on its list. Both of them agreed to sign up the deal, however they are waiting for the license powers of some of Aamir Khan’s titles to end, said both the sources.
“We’ll be taking some more time to put out Aamir Khan’s movies. The license is yet to expire on some other streaming platforms where he has released some of his films,” one of them said.
Amazon Prime Video is the competetor of the streaming service , and will also compete with local player Hotstar in India. Amazon Prime Video has been strongly signing the deals with local production houses and distributors which includes Mukesh Bhatt-owned Vishesh Films, Dharma Productions, and T-Series. And more such deals are lined up.
A person familiar with the matter said, Amazon is interacting with Bollywood star Akshay Kumar to safeguard streaming rights of titles from Hari Om Entertainment,
Hari Om Entertainment, established by Kumar with his wife Twinkle Khanna and mother Aruna Bhatia in 2008, includes so many hit titles such as Singh is King, OMG – Oh My God, Airlift, Rustom, and Khatta Meetha.
Roy Price, the head of Amazon’s media development division also met with actor John Abraham during his recent visit to India,. It’s still not clear if both of them were able to finalize a deal.
On the sidelines of the Amazon Fire TV Stick introduce in India last month, Nitesh Kripalani, the director and head of Amazon Video India, refused to comment on the topic.
As for what to assume next from Netflix, which last year secured unique digital streaming powers for titles of Shah Rukh Khan’s Red Chillies Entertainment, sources say the company is aiming whether it can get the third Khan of Bollywood, Salman Khan on-board.
But it’s not holding its breath. “Salman Khan is a very non-exclusive online release kind of guy, but we’ve been wondering if it’s worth asking him for exclusive rights. Probably not going to happen,” the person said.