Samsung Electronics today declared it has setup its first ever economic Cinema LED Screen at Lotte Cinema World Tower in Korea. Invented as a High Dynamic Range (HDR) LED Cinema screen, the Cinema LED Screen designs a more attracting and vibrant watching experience by next-generation image quality and true-to-life hearing thanks to association between HARMAN Professional Solutions and Samsung Audio Lab.
“Through sharper and more realistic colors, complementary audio and an elevated presentation, our Cinema LED Screen makes viewers feel as if they are part of the picture,” said HS Kim, President of Visual Display Business at Samsung Electronics. “We are excited to partner with Lotte Cinema to bring this technology to theater-goers, and look forward to continuing to shape the cinema of the future.”
Extending around 10.3m (33.8ft) wide in size, the Cinema LED Screen entertains a many types of cinema configurations while making sure excellent levels of technical operation, authenticity and features. The screen carries the visual power of HDR image quality to the big display, and vitalize subject with both ultra-sharp 4K resolution (4,096 x 2,160) and maximum brightness levels (146fL) around 10 times greater than that provided by standard projector technologies. Moreover, the Cinema LED Screen’s modern, deformity-free presentation authorities ultra-contrast and low-tone grayscale settings to advertise the brightest colors, deepest blacks and extremely pristine whites at around boundless contrast ratio.
To go with the impressive video technology inside the ‘SUPER S’ hall of Lotte Cinema, Samsung has combined its Cinema LED Screen with state-of-the-art audio technologies from JBL by HARMAN. This alliance contains strong speakers edging the display, proprietary audio handling technology, and JBL’s Sculpted Surround technique, creating an unparalleled view and sound experience the method the subject creators expected.
As orders within the theatre area develop, Samsung’s Cinema LED Screen provides the flexibility to increase services to fulfill a extensive area of audience wants. The screen manages its advanced presentation abilities in a extent of dark and ambient lighting qualities. This adaptability forms the Cinema LED Screen perfect for venues desiring to use their cinema area for corporate gatherings, concerts, sports event watching and gaming contests.
“‘SUPER S’ theater is a new paradigm of movie screening,” said Wonchun Cha, Lotte Cinema CEO. “We look forward to working with Samsung to introduce new, high-quality technology to the movie industry in the future, and we are excited to drive customer satisfaction through an improved viewing environment that brings a variety of content to life.”
Before its advertised debut, Samsung operated the Cinema LED Screen by a set of the industry’s most strict experiments to certify its efficiency and presentation. In May 2017, the Cinema LED Screen became the first item to get full consent with the extremely-honored Digital Cinema Initiatives (DCI) cinema technology standards before its advertise announcement. This certification accepts the display’s performance to advertise the entire color spectrum with uniform efficiency.
About Lotte Cinema/Entertainment
Lotte Cinema/Entertainment is a Korean-based entertainment company that offers cinema selecting, movie contribution and movie classification services all over the world. By advertising a variety of culturally-related subject, Lotte Cinema/Entertainment is dedicated to providing Happy Memories to its partners and customers.