Samsung launched Bixby 2.0 With Ambitions to Take on Amazon’s Alexa

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Samsung Company announced upgrading their Bixby assistant on Wednesday and it is available for a limited area of connected devices, open a rumble with Amazon’s Alexa and other challenging for leadership in artificial intelligence.

Samsung electronics is biggest smartphone maker in the world and last year launched Bixby for own flagship Galaxy handsets.

Company announced that new Bixby 2.0 will be open to developer in a move to put the personal assistant on more devices

“Bixby 2.0 will be ubiquitous, available on any and all devices,” said Eui-Suk Chung, Samsung executive vice president, in a blog post.

“This means having the intelligence of Bixby, powered by the cloud, act as the control hub of your device ecosystem, including mobile phones, TVs, refrigerators, home speakers, or any other connected technology you can imagine.”

The step brings Samsung and Bixby fairly in racing with Alexa, the artificial intelligence program powering Amazon’s pairing speakers and on many third-party devices.
Samsung is also competing with Google and Microsoft, both have their own digital assistants which are useful for smart homes and connected vehicles.
Beginning review about Bixby are mixed, Chung said the 2.0 version will be “a powerful intelligent assistant platform that will bring a connected experience that is ubiquitous, personal, and open.”

Chung called Bixby 2.0 “a fundamental leap forward” for digital assistants.
“Today’s assistants are useful, but ultimately still play a limited role in people’s lives,” Chung told.

“People use them to set timers and reminders, answer trivial questions, etc. We see a world where digital assistants play a bigger role, an intelligent role, where one day everything from our phones to our fridge, to our sprinkler system will have some sort of intelligence to help us seamlessly interact with all the technology we use each day.”
When Bixby was launched, Bixby was introduced as the system to control all major task in smartphone applications to prepare the gadgets simpler to control.

Last year Samsung bought an artificial intelligence called Viv, and the co-founder of the company was a team member of Siri, used in Apple devices. He was the member of Siri team which is the virtual assistant.

Addressing at the WSJD conference this week, David Eun, he is the next president of Samsung said, “When we think about Bixby, we don’t think about it as a voice gateway on a single device. We think of it as a service across all devices in the home — TVs, appliances, even cars.”

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