NVIDIA NVDA -0.50% was undoubtedly the leading company requesting the recall of portable gaming performance in desktop into laptop. We are grateful to NVIDIA for providing desktop processors like the 1080 GTX which is VR ready in virtually all portable gaming laptop. Due to NVIDIA’s efforts, few laptop manufacturers have sacrificed thickness because of thermal stability and performance. For a GPU desktop like 1080 GTX to cool down in a laptop as a form factor, is not easy due its little space for heat to dissipate. But still around these limits, NVIDIA has managed to work with its partners so as to offer some of the fastest portable gaming laptops (notebook) the world has ever seen. Because of these improved performance, we’ve seen very little effort to reduce the thickness of the gaming laptops (notebook) to the usual suspects such as Razer and MSI. Nonetheless, at Computex 2017, NVIDIA introduced a new program and design blueprint known as MAX-Q. These will help NVIDIA’s partners to adopt thin notebook that are also capable of playing the desktop-class games.
MAX-Q; an intelligent, software-defined solution
NVIDIA MAX-Q Design is a coalition of software and hardware which is made up of reference designs which will help NVIDIA’s gaming laptop partners to provide a thinner high-performance laptop. The difference in MAX-Q is the fact that NVIDIA no longer shoot for the unlimited swift performance as they have in the past. The company is presenting the option for better MAX-Q performance at all costs. This is approximately 90% execution with much thinner and cooler laptops.
NVIDIA is still searching for the fastest and most power-optimized performance level which allows laptops thin enough to be under 20mm thick and also to sport a GTX 1080.
As reported by NVIDIA, the usual thickness of recent gaming laptops is actually double and that is something they intend changing. A bit of what causes that thickness is the seeking of absolute top performance, which normally covert to additional power and heat consumption than is usually thermally manageable. This is due to the last rare percentage points of top performance which consumes notably more power than performance is gained. Instead, NVIDIA is looking for the top performance and coherent point that allows it’s self some headroom for cooling.
MAX-Q recruits bunch of software optimizations for the purpose of increasing the efficiency of their GeForce GTX gaming GPUs. Features such as smart algorithms which will dynamically adjust to various power states of the GPU, which will not just enable optimal cooling but also help reduce noise. NVIDIA has also checked the quality and characterized over 400 diverse games to find the appropriate settings that optimizes quality and power consumption which eventually translates to heat and sustained performance. By applying the crowd-sourced data from the GeForce Experience (GFE), NVIDIA can dictate which game settings that suck down the most power and the ones that are worth turning on. This is a huge testimony to GFE, and interestingly enough, is one of the more advanced use of big data to enhance a product. NVIDIA doesn’t get adequate credit as they should.
NVIDIA also has hi tech such as Whisper Mode that uses FPS targeting. These gives room to the user to target a particular frame rate within the game that they consider acceptable. When the targeting is completed, the GPU will then take on as much load as required to display the game at that frame rate, meaning that it can absorb less power and produce less heat with less noise. The combination of these potentials with the new cooling designs and new power regulation designs on the laptop itself, permits performance improvements and some impressive sides which was never thought possible.
OEMs and ODMs lined up
NVIDIA has been working with laptop producers such as ASUS, MSI and Clevo to deliver gaming notebooks that are under 18mm thin with also the capability of delivering desktop-class gaming in a notebook without being too big. These three partners helped tell the company’s story of thin gaming notebooks after being showed off by NVIDIA at Computex. NVIDIA’s MAX-Q Design also translates to us in a more high-performance GPUs like the GTX 1070 and 1080 in thinner notebooks which could have previously been stuck with 1060s. NVIDIA is also engaged with the world’s major gaming laptop OEMs like Acer, Alien ware, ASUS, Clevo, Gigabyte, HP, Lenovo, Maingear, MSI, Origin PC, Scan and many others to deliver MAX-Q gaming notebooks by June 27.
Generally, NVIDIA is initiating an additional refined solution for gaming laptops which is not about reaching the top performance at all costs. The possibility of compromises when it comes to the performance of gaming laptop and its overall size is clear, however, NVIDIA’s MAX-Q technology appears to be bridging that gap. NVIDIA is working hard to recognize important complications for many mobile gamers with their MAX-Q design technology and more vitally, making high-end gaming GPUs accessible in more captivating form factors.
Most person simply don’t want to lug around 10 lb. laptops which are thicker than the side of a tank making it impossible to game on the go. NVIDIA appears to be addressing this pain point while also helping to elevating the market size for the high-end gaming GPUs. With the creation of MAX-Q reference designs and also working with so many partners, NVIDIA will likely help their partners ship more gaming laptops than they ever have before due to more sleek and portable designs. NVIDIA is serving the industry transformation for more capable gaming laptops with more GPU options and flexibility than ever before and it is doing it in a very sophisticated, software-defined matter. NVIDIA is doing a nice job.